Thinking about hiring a marketing agency or freelance marketer but not sure what to expect? You’re not alone. Many businesses hesitate because they’re unsure what the process looks like — or how to tell if they’re getting good value.
Here’s what a typical experience should look like when you work with a marketing professional.
Step 1: Discovery and goal setting
It usually starts with a discovery call. This is where we learn about your business, goals, audience, and challenges. A good marketer will ask smart questions and listen carefully before offering solutions.
Step 2: Proposal and plan
After the initial chat, you should receive a clear proposal outlining what’s included, timelines, costs, and expected outcomes. Transparency is key.
Step 3: Strategy and implementation
Once you give the go-ahead, your marketer will create a plan — covering messaging, channels, content and campaigns. Whether you’re working with a freelancer or agency, this stage should feel collaborative and well-structured.
Step 4: Reporting and communication
You should always know what’s happening. Expect regular updates, reports, and open communication about performance and next steps.
Step 5: Review and adapt
Good marketing evolves. Regular reviews ensure your strategy keeps delivering results as your business grows or the market shifts.
Freelancers vs agencies — what’s the difference?
Freelancers often offer more flexibility, personal attention, and affordability, while agencies bring a broader range of skills under one roof. The right choice depends on your goals, budget and preferred working style.
At Lambardar Marketing, we offer both approaches — agile freelance marketing and structured, agency-style support — so you can get exactly what you need without unnecessary extras.
Ready to take your marketing to the next level?
Let’s have a chat about what working together could look like.
