Running a small business means wearing many hats — marketing often gets pushed down the to-do list. The good news? You don’t need a huge budget or full-time agency to make an impact. Here are seven practical tips you can start applying today.
1. Define your core audience
Take 30 minutes to write down your ideal customer’s age, location, interests, and pain points. Knowing exactly who you’re talking to makes every marketing effort more effective.
2. Audit your online presence
Check your website, social media, and Google listing. Are your contact details accurate? Is your branding consistent? Small fixes here can have a big impact.
3. Repurpose content
If you’ve written a blog, break it into social media posts, infographics, or email snippets. One piece of content can go a long way.
4. Use email marketing wisely
Segment your list and send personalised content. Even simple, regular updates to customers can boost engagement and sales.
5. Track the right metrics
Focus on actions that matter — website visits, leads, and conversions — rather than vanity metrics like social likes.
6. Collaborate locally
Partner with other small businesses for cross-promotion or events. Local connections often drive more genuine leads than expensive ads.
7. Test and tweak
Try small campaigns, measure results, and adjust. Marketing isn’t one-size-fits-all — experimentation is key to growth.
These simple, actionable steps help small business owners maximise their marketing without breaking the bank.
Pro tip: If you want more advanced support, a marketing agency can help you turn these ideas into a consistent, results-driven strategy.
